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Media Training

The Manual

by

Sally Cronin

A quick reference manual for anyone who needs to deliver their message via "the Media":  TV, Radio or Print.

Reasons to build a relationship with the media.

-  Whether you are in business, running a charity or are a writer, artist or musician, there is a great deal to be gained by obtaining free publicity. Whilst print, radio and television media are in business, they still require interesting and topical news stories.

-  Having successfully obtained their attention, you then need to know how to deliver the interview that they will be looking for.

-  This brief guide to building a relationship with your local media will show you how to get their attention and how to prepare yourself for an article or those important few minutes behind a microphone or in front of a camera.