Media Training - The Manual

by Sally Cronin


Title Page

Copyright page



1. Introduction

2. Opening The Door

3. The Press Release

It is good if something has happened

The body of the press release expands on the Who– Why– What– When– Where– and How

Some things to watch out for

Example 3.1 Press Release

Exercise 3.1

4. If the Media Comes Knocking on Your Door

Preparing for Your Interview

Exercise 4.1

5. The Message

Example 5.1

Example 5.2

Exercise 5.1

6. On The Phone

7. On The Radio

Something to think about

Exercise 7.1

8. On Screen

Exercise 8.1

9. In A Crisis

Exercise 9.1

10. Finally

About the Book

About the Author

Also by Sally Georgina Cronin