Contents
Media Training - The Manual
by Sally Cronin
Title Page
Copyright page
Dedication
Acknowledgements
1. Introduction
2. Opening The Door
3. The Press Release
It is good if something has happened
The body of the press release expands on the Who– Why– What– When– Where– and How
Some things to watch out for
Example 3.1 Press Release
Exercise 3.1
4. If the Media Comes Knocking on Your Door
Preparing for Your Interview
Exercise 4.1
5. The Message
Example 5.1
Example 5.2
Exercise 5.1
6. On The Phone
7. On The Radio
Something to think about
Exercise 7.1
8. On Screen
Exercise 8.1
9. In A Crisis
Exercise 9.1
10. Finally
About the Book
About the Author
Also by Sally Georgina Cronin